At Schmidt’s Naturals, we redefined what was possible for an emerging brand in the personal care space. We avoided traditional, gender targeted product assignments to anchor the brand in universal appeal, utilizing inclusive storytelling and a modern visual identity. This strategic shift triggered explosive market growth and transformed the company into a health & wellness powerhouse, ultimately driving the momentum that led to a landmark acquisition by Unilever in 2018.

Art direction, Campaign strategy, Social Media management, Photography, Video and photo production.