Schmidt’s Naturals redefined how a newcomer in the personal care space could rise to market dominance. A key driver of this success was the brand’s decision to eschew traditional gender-based product assignments and marketing. Instead, the focus was on highlighting universal scents and showcasing a modern, approachable image of natural deodorant users. This inclusive and innovative approach resonated widely with consumers, leading to remarkable growth. The brand’s success culminated in its acquisition by Unilever in 2018, a landmark deal that underscored its significant impact on the industry.

Art direction, Campaign strategy, Film and photo production.