Hodos Labs
I founded Hodos Labs to provide endurance athletes with clean skincare innovations, and healthy rituals for a better recovery. The design is clean, utilitarian and durable to ensure it looks right at home on your bathroom counter, or tossed in a dusty duffel bag. For the visuals, I wanted to bypass beauty tropes, and lean into grit, performance, and narratives that connect directly to the athlete's environment, whether that be the road or the trail.
Creative direction, Art direction, Strategy, Photography, Video production, Graphic design.
